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PwC report on challenges and opportunities for precision medicine and preventionThe healthcare industry is changing rapidly. Technology and evolving consumer preferences are setting the stage for a transformation in the way that healthcare delivers and creates personal, societal and financial value. |
Consumers are demanding that healthcare organisations provide the convenience and attention that matches the experience typical in the retail and banking sectors. In response, retail and consumer technology players are extending their healthcare offerings by opening physical and virtual spaces aimed at meeting this demand. Meanwhile, wearables and a growing number of apps are putting consumers’ vital signs and medical advice at their fingertips. Our survey conducted for this report found strong consumer appetite for prevention. While the topic of prevention plays an important or very important role for the vast majority of Germans (72 percent), most still rely on classic methods such as a healthy diet or regular exercise. On the other hand, many respondents are sceptical about health apps and the sharing of their data. In addition, prevention is too expensive for many. The pace of progress will depend as much on the health system’s ability to adapt to new modes of working as on the pace of technological change and consumer uptake. Learn more about the transformation of healthcare in our full report. |
72 % are interested in prevention 72 % focus on healthy nutrition 18 % of respondents use digital solutions (e.g. health tracking apps) 44 % lack money to pay for prevention |
A healthcare system based on personalised medicine, individual prevention as well as the use of digital tools functions according to completely different rules than our previous approach and creates completely new value creation potentials.  |
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