PwC Portfolio Management Study 2022

Portfolio Management in turbulent times

How executives view the current and future market environment – and how they navigate their corporate portfolio through VUCA markets

New regulation, changing consumer preferences, environmental risks, technological innovations - the triggers for the so-called VUCA factors (volatility, uncertainty, complexity and ambiguity) are manifold. Recently, the Russian attack on Ukraine came on top and challenged market conditions.

How do corporate executives deal with such uncertainty factors? What strategies do they rely on to navigate their corporate portfolios through turbulent times in the best possible way – and how successful are they in doing so?

Answers to these and other questions can be found in the PwC Portfolio Management Study 2022. The study was conducted in cooperation with the research institute Kantar and the Technical University of Darmstadt. Read the most important results now.

56%

of decision-makers are moderately optimistic about growth opportunities and market attractiveness.

83%

of all study participants expect their core business to change by up to 40% in the next five years.

59%

follow the strategic approach of the "adapter", 41% that of the "preserver".

of decision-makers implement defined strategic portfolio measures consistently and promptly.

Download the complete study here.

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