Optimising marketing budget allocation in B2B firms

A case study by PwC on media mix modeling, in collaboration with Analyx

Key facts:

Learn why modern media mix modeling (MMM) is not just for B2C industries.
Learn how B2B businesses can benefit from MMM by the right methodology, data and technology.
See how implementing MMM provides valuable insights for effective marketing channels and new leads.

Published by:
PwC Germany
Language:
English

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Optimising marketing budget allocation in B2B firms

A case study by PwC on media mix modeling, in collaboration with Analyx

Key facts:

Learn why modern media mix modeling (MMM) is not just for B2C industries.
Learn how B2B businesses can benefit from MMM by the right methodology, data and technology.
See how implementing MMM provides valuable insights for effective marketing channels and new leads.

Published by:
PwC Germany
Language:
English

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